Syrup is a visual query tool focused on enabling educated, real-time, iterative segment creation and delivery through providing the user a simple mechanism to filter and understand segments. Powered by 1000+ business and professional attributes, Syrup enables D&B account management teams to find the balance of specificity & scale. Via direct integrations into the primary DMPs in the market, segments can then be delivered directly into the customer’s platform of choice.
Essentially a data exploration tool for slicing and dicing data based on what is interesting, and visually understanding the result through simple counts and distributions on attributes of the user’s choice, coupled with sophisticated logic in the “where” clause.